Official - PS4 Prices
Sony officially announced the price of the Playstation 4 - $399.00. Many fear the PS4 will sell out before the holiday season leaving many without their dream console. Pre Order the PS4.
One of the biggest questions that went unanswered during Sony's big PlayStation event is how much the upcoming next-generation console will cost for gamers. Figuring out how much the PlayStation 4 will cost requires looking at a number of things. For instance, not only does it help to look back at the pricing model for the PlayStation 3 upon launch, but it helps to look inward at the hardware that Sony will use for the console.
To figure out the price based on hardware, we can compare it to what it would be like if someone were to build a computer with similar specifications as the console is essentially made up of computer components. We know that the PlayStation 4 will feature an AMD 8-core processor with a 1.84 TFLOPS Radeon-based graphics engine. In addition, it will sport 8 GB GDDR5 memory, a built-in hard drive and a Blu-ray/DVD drive running at 6x and 8x speed, respectively.
Let's start with the processor; AMD sells an 8-core processor on its own website for $160. It also sells the 2 TFLOPS Radeon HD 6870 for another $145, which also has 2 GB of GDDR5 memory. Though it is more powerful than the PlayStation 4 with 2 TFLOPS, it has a quarter of the memory expected for the console, so we can even out the difference in price. Hard drives for the PlayStation 3 ranged in a number of sizes, so we will assume that Sony wants to provide a 250 GB hard drive. This can cost anywhere between $60 and $150, depending on the brand name and speed. Finally, a Blu-ray/DVD drive for a computer would run about another $50 on average.
With these basic components, a similarly-equipped computer would cost about $415 to $505, depending on the website or store you buy each item from. This kind of price is actually within the confines of what Asahi, a well-known Japanese publication, guessed the cost of the PlayStation 4 would be. According to the newspaper, we can expect the cost of the PlayStation 4 to be about 40,000 yen, which translates to $417 USD. It's official, the PS4 will cost $399!
We will likely not see the console rise as high as $500 as Sony is likely to receive discounts by purchasing components directly from AMD; the aforementioned prices are what one would expect to pay at a store, not the wholesale or discounted bulk price that Sony is likely to pay.
When you look back at the PlayStation 3, which released for about $600, it makes sense that Sony would not want to repeat this mistake; with such a high price, sales suffered as gamers were too hesitant to spend such a fee on a console. Sony has most likely learned from this error and will not overprice its PlayStation 4 console. It is even possible that Sony will sell the console at a considerably smaller margin or even at cost so that more players would be willing to pick up a console and spend more on games and accessories.
In a surprising move in the months since the announcement, Sony has been keeping quiet on the price of the PlayStation 4; however, this doesn't mean the company hasn't dropped some hints about what to expect. Sony Worldwide Studios vice president Michael Denny has been quoted as saying "We want a system that can reach as broad a gaming audience as possible. We have created a console absolutely focused on gamers – and we want that to be gamers in the broadest sense as well. I think to some extent I can ask you to draw your own conclusions."
What this means is that Sony realizes the pricing mistakes it made on the PlayStation 3 by originally pricing the console not only out of reach for casual gamers but hardcore gamers as well. Sony will most likely be going for a far cheaper price than any of us expect in any effort to appeal to as broad an audience as possible.
PlayStation 4 fans, keep your eyes on not only this page, but PS4 Experts in general for up-to-date PS4 pricing news!
Article by - Joshua Phillips
Insert Date: 03/11/2013