Sony’s tagline for the PS3 is “It only does everything”, and their goal for the PS3 was for it to be the first home console that truly went beyond just gaming, and became a complete entertainment hub. So while a recent study by Nielson may come as a surprise to some industry people and fans, it must be putting smiles on the faces of Sony execs.
That recently conducted Nielson study was an effort by the company to track the console usage patterns of teens. They asked gamers how many hours they spent on their console each week, and approximately how much time they spent on their console engaging in different activities. While the study is by no means scientifically accurate, it does bear some interesting results nonetheless.
Teens spent just 49% of their time on the PS3 playing games according to the study, while the 360 came in at 62%, and the Wii at 69%. The difference is largely because of the time PS3 users spend watching DVD/Blu-Ray movies, 27%, compared to the 360’s mere 11%, thanks no doubt to the PS3’s blu-ray player. Watching streaming content was also popular on all 3 consoles, taking up 10%, 9%, and 20% of gamer’s time on the 360, PS3, and Wii respectively. Other activities, such as social networking, web surfing, and music listening ranked much lower.
What ‘s interesting is that despite the fact gamers have so many options with their PS3’s, they were still using them less each week than 360 users, at just 4.1 hours of usage per week, meaning they were only spending about 2 hours per week actually gaming. The 360 came in at 4.9 hours per week, with the Wii coming in at a dismal 1.4 hours per week.
I personally take these reported usage times with a grain of salt, as they seem incredibly low across the board. This can probably be chocked up to simple under-reporting by the study’s respondents, who may not even realize how much time they actually spend each week using their consoles. I definitely have a hard time believing that the average teen is only using their PS3 for 2 hours of gaming a week.
Did you find anything particularly interesting about this study? What would you guesstimate your own usage times at? Let us know your gaming habits below.