Seeing as we are dedicated to the PS4, I think it's safe to say that we are all looking forward to its release! Kaz Hirai, however, has other plans. The president of Sony recently came out and pretty much said, "Sorry you guys, not this year."
It all started with a bunch of rumors from supposed "sources" that told somebody at MCV that both the PS4 and the Xbox 720 (or whatever it will be called - "720" is just a working title for speculators) would be announced at this year's E3 in June. We fans spun ourselves into a frenzy, speculating this way and that on various websites.
Soon enough, Sony Computer Entertainment head Andy House came out and said the rumors were not true. Then, Hirai backed up those words while speaking to the press at CES.
"It's a Ten-Year Life Cycle"
That's what Hirai said when talking about developing Sony's consoles, adding, "There is no reason to go away from that." In other words, since the PlayStation 3 came out in 2006, we should not expect the PlayStation 4 until 2016, or maybe 2015 at the earliest.
That's if you believe Hirai, keeping in mind that the PS2 life cycle carried on even after the PS3 was released.
If Hirai is fibbing a bit, it may be that Sony is covering up the fact that they ARE in fact working on the PS4. It's highly unlikely that Sony has not started development of the PS4, and almost impossible for them to not have at least started working on some aspects. Maybe Sony gets a little thrill out of playing cat-and-mouse with us fans and the gaming press. Who knows?
The CEO of PlayStation France, Phillipe Cardone, also chimed in recently, saying that Sony would probably be the last to announce a new console. His Microsoft counterpart, Cedrick Delmas of Microsoft France, agreed regarding the new Xbox, saying, "The Xbox 360's cycle is not over at all."
So it may be a stalemate.
What Does it All Mean?
At this point, the words coming from Kaz Hirai give a lot of Sony fans a sinking feeling. There have even been rumors that there will be no PS4. As in, EVER. Those rumors have less credence, however.
One thing that strikes me is that perception is everything in the market once you get passed the quality factor, which Sony has in spades. The perception out there is that Sony is lagging behind Microsoft in the console wars, whether you like it or not. No matter how great your company or product is, perception can make or break you.
For now, hardcore gamers are still very much interested in what Sony's doing. That's not going to change. Casual gamers, who make up the bulk of sales, probably aren't paying attention, but if they are this can really affect their perception of Sony if they simply keep hearing Sony say, "Nothing to see here; move along!"
For my money, I'd love to hear that I won't have to wait until 2015 or 2016 to play a PlayStation 4. By then, Microsoft's next console will certainly be out barring any unforeseen apocalypse. If Sony wants to be perceived as a competitor they have to stay in the race. People aren't paying attention to the specs, aside from the hardcore gamers; they're paying attention to broader aspects of the game.
Sure, some people will opt for cheaper, older consoles, but most people want the newest, biggest thing. When they go to the store and see a new Microsoft console and no new Sony console, they're going to buy the new Microsoft one - not an old PS3.
If there is not PS4 announcement at E3 this year, Sony simply HAS to do something to wow us. Anything to do with the Vita or the Sony Tablet is just not going to cut it. The PlayStation, no matter what iteration, is the flagship as far as Sony gaming goes and it needs support. This will especially be compounded if Microsoft actually does announce the new Xbox, as has been rumored.
What do you think?
Article by - Brett Huffman