If you think $399.99 is too much for a PlayStation 4, be lucky you live in the United States. While we know the PlayStation 4 was hitting Brazil on November 29th, 2013, Sony kept quiet on the price. Now we can see why, as the PlayStation 4 will cost a whopping $1,800 in Brazil when converted to USD!!
As if that wasn't bad enough, PS4 games will average $82 per game, a $20 increase over the prices we already pay in the United States.
Argentina doesn't fare much better, with the console coming in at a reduced but still high $1,100.
Why are the costs so high? Import taxes are the main culprit. An import tax is a tax levied upon any item imported into a country and, to make up for the high taxes, the cost is passed on to the consumer. Brazil is well-known for having astronomically high import taxes and unfortunately, Brazilian PS4 gamers pay the final price, both literally and metaphorically.
Are there any PS4 Experts readers that live in Brazil that will pay the $1,800 cost? Do you have an alternative method to buy the PS4? If you don't live in Brazil, would you pay $1,800 for a PS4?
Let us know in the comments!
General Manager for Sony Latin America, Marc Stanley, has clarified on the high price of the PlayStation 4 in Brazil, citing the answer we already knew: import taxes. In a translation provided to Joystiq, Stanley provided the following answer:
"We have read thousands of your comments and heard your frustration loud and clear about the PlayStation 4 retail price of R$3,999 in Brazil. We want to emphasize that it isn't in the interest of Sony Computer Entertainment America to sell PS4 units at this high retail price, as it's not good for our gamers and it's not good for the PlayStation brand."
Stanley went on to mention that the high price is also due to retailer markups in addition to the import taxes.
Hopefully for all of our Brazilian readers, this price issue will get fixed ASAP!
Article by - Joshua Phillips
Insert Date: 10/18/2013
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